Image depicting sustainable investing concept or Gen Z investors exploring investment opportunities
Image depicting sustainable investing concept or Gen Z investors exploring investment opportunities

Sustainable Investing ESG: Insights for Gen Z Investors

What is sustainable investing?

Sustainable investing is an investment approach that seeks to generate financial returns while promoting positive social and environmental impact. It involves investing in companies that prioritize sustainability and incorporate environmental, social, and governance (ESG) factors into their business operations. 

  • E – Environmental: Environmental factors refer to the impact a company or organization has on the natural environment. This can include issues such as climate change, greenhouse gas emissions, energy use, water and air pollution, waste management, and natural resource depletion.
  • S – Social: Social factors refer to the impact a company or organization has on society and the people it interacts with. This can include issues such as labor practices, human rights, diversity and inclusion, community relations, product safety, and customer privacy.
  • G – Governance: Governance factors refer to how a company or organization is run and managed. This can include issues such as executive compensation, board composition, shareholder rights, transparency, and accountability. Good governance can help ensure that a company is well-managed and operates with integrity and ethical standards.

ESG factors are a critical component of sustainable investing, as they help investors evaluate the non-financial risks and opportunities associated with a company. Companies that perform well on ESG factors tend to be more resilient, have better long-term prospects, and are less exposed to risks such as reputational damage, regulatory fines, or supply chain disruptions. By incorporating ESG factors into investment decisions, sustainable investors can identify companies that are well-positioned to create long-term value and contribute to a more sustainable future.

Gen Z Investors' Preferences: Stocks and Cryptocurrency

The financial landscape is always evolving with the emergence of new investment options like blockchain, meme stocks, and cryptocurrency. This constant change presents both opportunities and challenges for investors, particularly for Gen Z, the newest generation of investors. As they start exploring investment opportunities, it’s crucial to understand their investment preferences, priorities, and challenges.

According to a recent analysis conducted by Saxo Bank, Hugo Investing’s partner, Gen Z investors are primarily interested in growth and value stocks, with 54% investing in cryptocurrency despite its volatility. Stocks remain the most common investment option for Gen Z investors. However, the analysis shows that various barriers to investing still exist, such as high living costs, perceived risks, lack of funds, and a challenging economy.

Gen Z Sustainability and Ethical Concerns

Although Gen Z values environmental sustainability, ethical concerns are not their top priority when making investment decisions. Instead, they are more interested in brand names and the ability to resell. However, the analysis suggests that more than half of Gen Z investors consider ESG factors when buying clothing and accessories. This presents an opportunity for sustainable investing, where investors can align their financial goals with their values and support companies that prioritize sustainability.

Kaspar Huijsman, the CEO of Academy for Investors, believes that sustainable investing has the potential to generate significant long-term returns. However, evaluating the level of sustainability in investment options can be challenging, and traditional investments can be pitted against sustainable alternatives. Therefore, it’s essential to be aware of the long-term differences between stock returns and savings when choosing to invest in sustainable options.

Low-risk investments in finance, real estate, and high-tech/emerging technology are the most popular sectors for Gen Z investors. This preference reflects their desire to prioritize long-term gains over short-term ones and opt for investments that align with their financial goals. Huijsman suggests that taking a long-term approach to investing, even with small sums of money, is wise, as the power of compounding can lead to significant returns over time.

Compounding investing is a strategy that involves reinvesting the returns earned on an investment back into the investment itself. When returns are reinvested, they generate additional returns, which can then be reinvested again, and so on. Over time, compounding can lead to significant growth in the value of an investment. Compounding is a method we teach in all of our courses 

Eager to Prepare for the Future: Gen Z Investors and Their Financial Strategy

Overall, Gen Z investors are eager to make smart investment decisions and prepare for their future, despite facing various challenges. While sustainability and ethical concerns may not be their top priority, they are still interested in aligning their investments with their values. By understanding their investment preferences and prioritizing low-risk investments, Gen Z investors can make sound financial decisions that will help them achieve their long-term financial goals.

Learn About Sustainable Investing and ESG with Our Free Online Course

If you’re looking to make informed and responsible investment decisions, our FREE SUSTAINABLE COURSE  is an excellent place to start. To receive the course, simply contact us by phone or email, and we’ll be happy to provide you with access. Don’t miss this opportunity to learn more about sustainable investing and make a positive impact on the world.
We look forward to hearing from you!

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Kaspar Huijsman 

“An investment in knowledge pays the best interest”

Kaspar is founder of the Academy for Investors and CEO of the regulated broker Hugo Investing. He has over 26 years of financial industry experience. With a mission to empower both private and professional investors to become better at investing, Kaspar and his team draw on their combined 60 years of experience working closely with investors. They deeply understand the mistakes beginners often make and the opportunities they may overlook. Kaspar loves to share his expertise, inspiring and guiding investors on their journey to becoming more skilled traders and investors.

Founder of
CEO of
Vlogger at
Former CEO BinckBank Spain
Former CEO Saxo Bank Spain
Co-founder Alex Beleggersbank

The information in this article should not be interpreted as individual investment advice. Although Academy for Investors compiles and maintains these pages from reliable sources, Academy for Investors cannot guarantee that the information is accurate, complete and up-to-date. Any information used from this article without prior verification or advice, is at your own risk. We advise that you only invest in products that fit your knowledge and experience and do not invest in financial instruments where you do not understand the risks.